Privacy policy

1. Overview

This is the main privacy policy for Topla Kuća, as well as for certain services provided on this and other websites and applications

Topla Kuca collaborates with many companies, including data providers, advertisers, and publishers, to measure the effectiveness and reach of content that is watched or listened to on the Internet or radio for hours, regardless of what type of device people use to do it. For example, we help advertisers better understand the effects of campaigns on the public via TV, radio, computers, and mobile devices.

This policy applies to all data collected about you by Topla Kuća, regardless of how it is collected and stored, and describes, among other things, the types of information that are gathered about you when you participate in market research, how that information they may be used and when they may be disclosed, how you can control the use and disclosure of your information, and how your information is protected.

In this Privacy Policy, we will discuss the following topics and many others:

  1. What data do we collect?
  2. How we collect and use data
  3. Information regarding interest-based advertising
  4. What information do we provide to third parties?
  5. How you can change or control what is collected
  6. Information about non-EU users
  7. How this Privacy Policy may change
  8. Other useful information about your privacy
  9. How to contact Topla Kuća regarding questions and concerns you may have.
  10. There may also be other privacy policies that apply to certain services we provide. Please read them when registering or subscribing to these services on those websites.

2. The purpose of collecting user data

We at Topla Kuća collect different types of data about our users for 6 main reasons:

  1. For conducting research and analysis, including surveys;
  2. In order to carry out certain marketing activities;
  3. To help us monitor and improve the services we offer;
  4. To respond to your questions, concerns, or requests received through customer service;
  5. To communicate with you about your account;
  6. If we have the user’s permission, or where permitted by law, to sell services.

3. Our principles:

  1. Through the proper use of security technologies, we strive to protect your privacy as best as possible. It means that:
    • We must have adequate security measures to protect your data; and
    • When we ask other organizations to provide us with a specific service, we must check that they also take adequate security measures.
  2. We will respect your privacy. We collect personal data if you agree to receive advertisements (whether by email, post, SMS, or telephone) only from us and, if you agree, from other organizations we have carefully selected. We’ll make sure it’s clear when you can make these choices, we have boxes for you to tick if you want to receive ads, and you can change your decision if you no longer wish to receive them. However, we may occasionally email you to keep you informed or ask for your opinion on a particular topic.
  3. We will only collect and use individual user data if we have your consent or if we have a reasonable business reason to do so, such as collecting enough data to conduct surveys.
  4. We will be open in our cooperation with you about what data we collect about you and how we intend to use it.
  5. We will only use personal data for the purposes for which it was originally collected, and we will ensure that it is securely deleted.
  6. Our sites can be accessed via the Internet. This means that people around the world who access our websites can see your post on them, such as, for example, comments on an article.
  7. If we or our server providers take any data outside the European Economic Area (EEA), this will only be done if there is relevant protection (as set out in the GDPR law).
  8. What data we collect:

Topla Kuća can collect data about the content that was viewed (e.g., an advertisement, or an episode of a certain program), where the content was viewed (e.g., on which website or application), as well as general data about the device on which the content was viewed. (eg tablet or smartphone, advertising identifier, IP address, operating system).

Data from some of our services is then combined with data from other companies that record their own users’ data or collect consumer data in general. Those other companies provide aggregated or disguised public opinion statistics to Nielsen. We do not reveal to these third parties what content their users have watched, and Topla Kuća never learns the identities of users of other companies.

We do not disclose, nor attempt to disclose, the identities of individuals when conducting market research.

Our companies present randomly a short survey of users who have or have not been exposed to our client’s content. Answers are voluntary. If the user answers the questions in the survey, that answer is stored in the database. Surveys do not require or collect directly identifiable data.

4. Electronic mail system

Many of our services and websites allow you to send us a message via the electronic mail system (e-mail). We will use the information you provide to us to answer your question. We will only send you general information through the electronic mail system. On this occasion, we remind you that electronic mail systems are not always a secure way of communication and that they are vulnerable to interception of communication. Therefore, we suggest that you do not send sensitive personal information via e-mail. In cases where you need to submit sensitive data and information such as your bank account, credit card number, or social security number, it is a good idea to use an alternative method of submitting that information, such as a secure website, if possible.

5. How do we use this data?

We use the data to create various insights, reports and analyses, including the composition of the audience that viewed certain content, or the effectiveness of an advertising campaign.

Topla Kuća may also improve or calibrate data collected from other online or offline data sources or through research tools, including Nielsen’s data review (except for individually identifiable data). Other data sources may include social media or e-commerce websites. These additional sources allow us to conduct greater research and analysis regarding user demographics, preferences and Internet usage.

Our insights, reports and analyzes include only de-identified or aggregated data.

In order to help us with advertising, in addition to the data you give us during registration, we may also receive data from verified third parties that help us better understand your interests. This “profiled” data is obtained from a variety of sources, including publicly available data (such as the electoral roll) or from sources such as polls and polls, where you have consented to the sharing of your data. You can opt out of sharing such data with us from these sources by logging into your account and changing your privacy settings.

After you register, and if you allow it, we may send you an electronic mail that we think you will find interesting. Newsletters can also be personalized based on what you read on the website. You can cancel receiving these electronic messages at any time, as well as unsubscribe from the newsletter list.

6. Choices

Topla Kuća believes that you should have a choice when it comes to participating in our research and insights. If you are not currently included in the activities of the company Topla Kuća and do not want to participate in the research, you always have the option to unsubscribe and give up.

7. Use of information about children

We do not knowingly collect or store any personal information about children under the age of 16, nor do we offer any products or services directly to children under the age of 13.

8. Updating personal data

You can update your personal data and change your marketing preferences at any time by contacting Božidar Belić, our data protection officer who is responsible for the protection of personal data, at the following address:

9. With whom do we share data

Depending on where you live, your personal data may be shared with Topla Kuća companies within which Topla Kuća operates and which are located in Sweden, Norway, Croatia, Serbia, or other countries where Topla Kuća has its companies.

We will not share your personal information with others for marketing purposes unless we have your permission to do so. If you allow us to do so, we will only share your information with other organizations that we have carefully selected.

If you attend an event organized by our event partner, data may be shared for event administration.

We may also provide services from other organizations on our websites, although we may not operate those websites. We process any data we collect when you access services provided by another organization under their privacy policy. The information collected by that other organization is subject to the jurisdiction of their privacy policies.

We may access and publish personal data in order to comply with relevant laws or requests from the state, for the sake of adequate management of our system, but also for our own protection and the protection of our users.

Any other organization that accesses your data in the course of providing a service on our behalf will be governed by strict contractual restrictions to ensure that they protect your data, but also comply with data protection rules and laws under attack. We may also independently monitor these service providers to ensure they meet our standards. We may use service providers who help us operate those websites (or the services available on those websites), some of which may not be from the EEA region.

Keep in mind that when visiting our websites/applications, visitors can follow links that lead to other websites that are outside our influence. Topla Kuća is not responsible for the content and privacy rules on those other websites.

10. Use of “Cookies”

We use cookies for various purposes:

  1. For statistical purposes, in order to track how many users we have and how often they visit our websites. We collect data that indicate which of our Internet pages are most frequently visited, by which type of users, and from which countries.
  2. We use other organizations to collect anonymous user data, sometimes using “cookies” and web beacons (data embedded in photos that allow us to analyze how the website is used and how often it is visited). For example, our websites may contain measurement software owned by Topla Kuća, which will allow us to contribute to market research.
  3. We and other advertisers sometimes use statistical “cookies” to track who viewed a particular advertisement and who clicked on it. You can find more information about this in the section on online behavioral advertising within this privacy policy.
  4. Placing “cookies” on your computer means that we can show you an advertisement that will interest you, as well as control how many times you will see it and measure the effectiveness of the advertising campaign. Advertising helps us to make websites accessible to you. You can find more information about this in the online behavioral advertising section of this privacy policy, including information on how you can unsubscribe and opt-out.
  5. We may also use “Flash cookies” to store your preferences in using the media player (for example, sound level, etc.). If we didn’t use them, you wouldn’t be able to watch some video content. You can turn off “cookies”, but if you do that, you will not be able to use all the services on our websites, nor to see pop-up pages and other advertisements. The reason for this is that we will not be able to determine using “cookies. what are you looking at However, you will still be able to see the content we edit.
  6. We or other companies may use “cookies” to suggest or provide content that they think will be of interest to you.
  7. To learn more about “cookies” and how to manage them, including how you can turn them off, visit the “Cookies” section of our site.

By using this website, you give your consent to the use of “cookies”, as previously stated.

11. Google Analytics/Google Tag Manager

On our websites, we use Google Analytics/GTM for anonymous reporting on the use of the site, as well as for advertising on it.

Google Analytics is an analytical service provided by Google Inc. (“Google”). Google uses the Data that is collected to monitor and examine the use of the site/application, prepare reports on the activities on the site and share these reports with other Google services.

Google may use the data it has collected to provide context and personalize the advertisements of its own advertising network.

Collected Personal Data: “Cookies” and Usage Data.

Place of processing: USA – Privacy PolicyOpt-out

Google Tag Manager is an analytics service provided by Google Inc.

Collected Personal Data: Cookies and Usage Data.

Place of processing: USA – Privacy Policy

12. About our advertising

When surfing our websites, some of the “cookies” we place on your computer will be advertising “cookies”, so that we can see what kinds of websites interest you. After that, we can place advertisements on your Internet browser that are based on your interests. For example, if you read a lot about food and drink, we’ll show you food and drink ads.

It is important to remember that none of the techniques we use will collect information such as your name, email address, postal address and telephone number.

We may also share anonymous behavioral data with our advertising partners, including commercial organizations that fund content marked “Endorsed by,” “Paid Content/Paid by,” or “Advertising Content/By Our Advertisers.” This means that when you go to other websites you will be shown advertisements based on your behavior on our websites. We may also show you advertisements on our website based on your behavior on the other websites.

Behavioral targeting is another form that allows us and some of our advertising partners to show you ads that are based on your behavior patterns and interactions with websites that are not ours. For example, if you’ve visited an online clothing website, you’ll start seeing ads from that shopping site showing special offers or products you’ve been looking at. This allows companies to advertise to you if you have left their website without making a purchase.

If you wish to opt out of receiving online behavioral advertising, this does not mean that you will no longer receive advertisements when you use our websites. It just means that the ads you see won’t be tailored to you.

Mobile advertising may require the collection and sharing of unique device IDs with companies that purchase advertising space on mobile applications.

Advertising remarketing and behavioral targeting that we use are:

Facebook Remarketing (Facebook, Inc.)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. which connects the activity of this Application with the Facebook advertising network.

Collected Personal Data: “Cookies” and Usage Data.

Place of processing: USA – Privacy Policy Opt-out

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. which connects the activities of this Application with the Facebook advertising network.

Collected Personal Data: “Cookies” and Usage Data.

Place of processing: USA – Privacy Policy Opt-out

Remarketing through Google Analytics for Display Advertising (Google Inc.)

Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. which connects the tracking performed by Google Analytics and its “Cookies” with the Adwords advertising network and “Doubleclick Cookies”.

Collected Personal Data: “Cookies” and Usage Data.

Place of processing: USA – Privacy Policy Opt-out

13. Other advertising

Our websites contain links to other websites from which we may receive income. Advertisers and contributors never influence our texts, nor do we ever write them with the aim of promoting products, except when they are clearly marked with “Sponsored by”, “Paid content/Paid by” or “Advertising content/From our advertisers” in order to feature sponsored content, advertising features, and foundation-funded features.

According to the General Data Protection Regulation (EU 2016/697) we are obliged to specify the “Personal Data Protection Officer” of Topla Kuća, as well as the services we provide on our websites. In our system it is

If you would like access to or a copy of the personal data we hold about you, or to request a change, if you have any other questions about how we use your data, or if you would like to make a complaint, please contact the Data Protection Officer at person via the address listed above.

All complaints will be resolved by the Personal Data Protection Officer within a maximum of 30 days.

15. Changes to the Privacy Policy

If we decide to change our privacy policy, we will post the changes here. Then when the changes are significant, we will send the new details to all our registered users by email. Where required by law, we will ask for your consent to make changes.